The Habberstad Way
Core Values
Five principles that guide every decision we make, every hire we bring on, and every interaction with our customers and each other.
Do the Right Thing
Integrity is our foundation. We're transparent with our customers, our team, and ourselves. We don't cut corners, we don't hide fees, and we don't make promises we can't keep. When you do the right thing consistently, trust follows naturally.
In practice:
When a mistake happens — and they do — we own it immediately, fix it, and make it right. No hiding, no spinning.
Extreme Ownership
There are no victims here. Every member of the Habberstad team takes full responsibility for their area, their results, and their growth. When something goes wrong, we look in the mirror first.
In practice:
Our managers don't blame market conditions or competition. They analyze, adapt, and lead their teams to solutions.
Find a Way
We don't accept 'it can't be done.' Every challenge has a solution if you're creative enough, persistent enough, and resourceful enough to find it. This mindset is what separates good from great.
In practice:
When supply chain issues hit the industry, our team found creative solutions to keep customers in vehicles when other dealers couldn't.
Passion
We hire people who genuinely care about what they do. Passion isn't something you can train — it's something you bring. It shows up in the details, in the extra effort, in the genuine excitement of helping someone find the perfect car.
In practice:
Our technicians geek out about engine specs. Our sales team knows every feature inside and out. That enthusiasm is contagious.
Driven
Complacency kills. We're always pushing forward — better processes, better service, better results. Being driven means you're never satisfied with 'good enough' because you know there's another level.
In practice:
We invest in continuous training through Habberstad University because standing still in this industry means falling behind.